Digital marketing, often known as online marketing, involves sending communications using electronic devices such phones, computers, laptops, and tablets. Digital marketing, like offline marketing, aims to raise brand and product recognition and ‘influence’ purchasing choices to boost sales.
As the ‘digital’ takes over the ‘physical,’ it has become imperative for businesses to leverage online marketing to fuel sales and create value. The fact that the digital marketing and advertising market for 2024 is projected at a whopping USD 667 billion is testament enough to its prowess and potential. However, simply deciding to invest in digital marketing will not make the cut; it is equally important to co-opt the most effective types of digital marketing. What are they? Let us have a look!
Top 3 Most Effective Types of Digital Marketing
One of the most effective and proficient means of digital marketing. In today’s day and age, consumers are hungry to solve their queries and fulfill their wishes, and most of them depend on the web for solutions. So, if your brand provides them high-quality content, you will instantly become their go-to resort for a lot of problems.
So, churning out quality content is to gain user confidence, become a big player in your niche, and ultimately bolster brand awareness, traffic and sales. Some of the best content marketing techniques include writing and publishing helpful content, such as blogs, social media posts, emailers, etc.
Social Media Marketing
The second most popular and effective digital marketing technique is social media marketing. People of all ages use social media for entertainment, shopping, interaction with others, and gaining information about specific interests. For instance, social media is the prime source of brand information for almost 78 percent of Netizens.
So, if your business wants to gain visibility and sales, social media marketing can be an excellent channel. The best social channels to leverage include YouTube, TikTok, Instagram, LinkedIn, X (Formerly Twitter), etc.
SEO (Search Engine Optimisation)
Finally, many consider SEO the essence of digital marketing. It is especially crucial for young startups and brands. When you begin content production, the public must be able to find it. SEO enables your content to rank in the top positions of search engines. Thus, your website or business will be discovered by individuals actively searching for the product or services your brand offers. SEO can be leveraged with the help of keywords and delving deeper into Google’s ever-changing algorithms.
One of the biggest highlights of SEO is that visitors can find your website from unpaid searches. Moreover, in a survey done by Search Engine Journal, a whopping 49 percent of the respondents agreed that SEO delivers the greatest return on investment of any digital marketing channel.
So, there we have it, the top three most effective digital marketing channels. If finding someone who ‘more than doubled our annual revenue figures’ is right up your alley, then it is worth investing in the above-mentioned channels and getting professional assistance!